The Period of PURPLE Crying

The period of PURPLE crying

What is the Period of PURPLE Crying?

The Period of PURPLE Crying is an evidence based program that is delivered in three doses (stages) to parents. The program helps parents understand excessive crying and colic in infants.

The Period of PURPLE Crying is normal in a healthy baby however it can be both distressing and frustrating for new parents. The Period of PURPLE Crying helps parents recognise and understand normal crying and provides coping strategies so parents and care givers can keep their babies safe.

If you have not received information about the Period of PURPLE Crying program, contact your maternity provider.